Collecting data is typically done manually with paper and a clipboard. This leads to collection errors and misplaced paperwork. The creation of a mobile app will help reduce errors and speed up the workflow.


Create a Mobile Data Collection app that saves time and cuts down on data collection errors for project mangers in multiple industries. Remove the frustration of false or incorrect data with an innovative, seamless user interface. Take existing technologies and combine them into one user friendly mobile app.


I started the design process by relying on information received from the product manager. With this information I created a primary persona in an effort to focus the design.

“I want to be able track locations and gather multiple
types of data to make my job easier!”

Meet Adam

Age: 31
Occupation: Customer Service Rep

Erin is a full time Customer Service Representative for a large manufacturing company. She is single and lives in a major city and usually keeps a very busy schedule between work & her social life.

She uses mobile apps often when planing and going on trips and loves to travel.

• Very busy
• No good resource for good recommendations
• No trust with current website recommendations

• A easier way to plan travel
• To feel confident recommendations received are of good quality
• To be able to have a trip planned in advance with no worries about itinerary
Then I wanted to put thoughts down on paper quickly in order to fill in the missing pieces from the information I received. I made some initial sketches in order to do so. I was also able to do some quick usability testing with the paper prototypes.

Wireframe Sketches

Following the usability testing I made Hi-res mockups to showcase the overall look and feel of the app. I stuck to the pre-made brand guidelines to keep brand consistency. Upon approval the files were packaged and sent to the developers.


It became clear how important initial user research was shortly after we launched the app. Apart from small development flaws we discovered deeper issues in usability and design. The lack of scalability in the design was an oversight. Initially there were never any plans to add any more data collection features. To combat scalability issues the home screen was redesigned to accommodate for growth. There is now adequate space to add more features and options as the user needs require.

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