Landing pages help users decide whether or not your product or service is actually worth their time. When the homepage wasn't converting at a pace we liked it was decided that creating industry specific PPC landing pages was what we needed to be more successful. Landing pages were created based on specific key words that aligned to specific industries. The over arching goal of these pages was to get users to sign up for a demo. The landing page example below is more of a generic product introduction page that really hits upon key selling points. We noticed an increase in traffic to our website as well as an increase in demo request as soon as the pages were live. We will continue A/B testing on the landing pages to produce the best results.