Print Work

Logo Design

I was tapped to concept designs for a new outdoor clothing company. They were looking for something clean, colorful and instantly recognizable. The identity needed to contain a hiker as the central logo feature. The company was just starting out, so the design had to be very versatile and able to be used across many different platforms.

The Details
Client: Mountain Life Outerwear
My Role: Concept to Completion
Tools Used: Illustrator


Instructional Brochure

My client needed an informative brochure to help release a product as well as explain how it was used. The brochure contained two components: and introduction to the product and a step-by-step guide on how to use the product. The client has been around for a long time and has a very specific brand guide. Each brochure was included with the purchase of the product.

The Details
Client: Snap-on
My Role: Photography, layout and design
Tools Used: Illustrator, Photoshop


Magazine Advertisement

I was asked to create an advertisement for a client to be used in a popular bodybuilding magazine. The client really wanted to show an ad that captured the feel of the magazine. They were also promoting one of their biggest endorsers and asked that he be included in the advertisement. The client wanted to see two completely different concepts. One that was a lighter color scheme and clean, and one that was more edgy. The client provided the copy and logos. In the end the client decided to go with the more edgy, grunge design.

The Details
Client: Oxygen4Energy
My Role: Concept to Completion
Tools Used: Illustrator, Photoshop


P.O.P. Counter-Top Display

My first step was to research the company and their goals. I also researched current successful displays to see what they had in common. The client did not have a set brand guideline. They did however provide the logo and I was able to adjust the logo colors as I saw fit. My next step was to select the best colors to use for the design. I stayed with in their general color scheme, but added a fluorescent green to make the display “pop” more. I also added some texture to the background in the form of a halftone to match the can design. A subtle starburst was added to draw the customers’ eye to the logo.

The Details
Client: Oxygen4Energy
My Role: Update current design and add stability to the box
Tools Used: Illustrator, Photoshop