Best Stuff Campaign
Role: UI/Visual Designer | Platform: Responsive Mobile / Web
Project Overview
Create a starting point for users when they land on the PLP. Make sure to showcase our top product line. It must match the in-store marketing strategy.
Problem
The brick and mortar retail stores rolled out a new marketing strategy showcasing the stores "best stuff." This initiative was designed to present the companies best products in a separate space in an effort to entice customers to purchase those items. The main issue we were trying to solve was how to take this same marketing idea and utilize it on our mobile platforms.
Outcome
After further review it was decided to decrease the size of the "best stuff" section. Current functionality allotted a 250px space at the top of the page. With only having 250px height to utilize I had to decrease design elements while maintaining core information.
Smaller product cards still needed to contain the product image, name, star rating and price. Seeing positive data from user testing led me to add product attributes. This also helped guide the decision making for the user, One of the biggest take-aways form the behavioral economic research.
Smaller product cards still needed to contain the product image, name, star rating and price. Seeing positive data from user testing led me to add product attributes. This also helped guide the decision making for the user, One of the biggest take-aways form the behavioral economic research.
