Membership Program Introduction

An in-store membership service was recently launched and we have been tasked to make it accessible for our online shoppers. The program should be easy to understand an use. It also needs to be responsive and follow the current brand guidelines and standards.

We have focused on the main problem of introducing the new program without disrupting the checkout flow. This project touches upon all levels of the checkout process and contains many stipulations that need to be explained to the user without overwhelming them or causing them to abandoned the checkout process.

With the project being so large it will be rolled out in phases. We are currently in testing with a plan to launch the MVP (phase 1) shortly following the testing results. Our solution to the problem was to add the membership sign up options to the current signup flow as shown in the screens below.